Steps in Conducting Advocacy – PST06208 Pharmaceutical Public Health
NTA Level 6 • Semester 2 • PST06208 Steps in Conducting Advocacy Pharmaceutical Public Health • Source Session/Topic 10 Full source-text version: all educational wording from the extracted learning source is retained; only presenter/tutor metadata and web-layout noise are removed, while formatting is improved for readability. Session 10: Steps in Conducting Advocacy Total Session Time: 60 minutes Prerequisites • None Learning Tasks By the end of this session students are expected to be able to: • Explain steps in conducting advocacy Resources Needed: • Flip charts, marker pens, and masking tape • Black/white board chalk and whiteboard markers • LCD Projector and computer SESSION OVERVIEW |Step |Time |Activity/ |Content | | | |Method | | |1 |05 minutes |Presentation |Introduction , Learning Tasks | |2 |45 minutes |Presentation |Steps in Conducting Advocacy | | | |Buzzing | | |3 |05 minutes |Presentation |Key Points | |4 |05 minutes |Presentation |Evaluation | SESSION CONTENTS STEP1: Presentation of Session Title and Learning Tasks (5 minutes) READ or ASK students to read the learning tasks and clarify ASK students if they have any questions before continuing STEP 2: Steps in Conducting Advocacy (45 minutes) |Activity: Buzzing (5 minutes) | | | |ASK students to pair up and buzz on the following question for 2 | |minutes | | | |What are the steps in conducting advocacy? | | | |ALLOW few pairs to respond and let other pairs to add on points not | |mentioned | | | |WRITE their response on the flip chart/board | | | |CLARIFY and SUMMARIZE by using the content below | • There are eight steps in conducting or implementing advocacy: o Define goals ▪ What needs changing? ▪ Long term/short term? ▪ What do we want to ask for? Does it require change in: • Legislation • Policy • Regulation • Programs • Funding o Know audience ▪ Multi-layered: policy makers, media, key constituencies, public ▪ Different strategies for each target – research ▪ Provincial and Territorial governments, health authorities and general public o Craft message ▪ Be clear on what you are asking ▪ Keep it simple and focused ▪ Use positive language ▪ Tailor message to audience – research ▪ Appeal to audience’s self-interest ▪ Acknowledge environment/context- be pragmatic ▪ Make the case ▪ Look at the problem, the solution(s) and the benefit(s) ▪ Be consistent ▪ Distribute clear concise position statements ▪ Use evidence – facts carry more weight than anecdotal evidence ▪ Economic arguments are important o Identify the messenger ▪ The target audience will determine the messenger; For example: approach MPs as constituents ▪ Champions will also become messengers ▪ Media is best handled by a designated person(s) o Identify delivery methods; Advocacy is relationship building ▪ Tactics change by target audience ▪ Tactics to reach general public • Ads (Advertisements) • Media stories • Editorials • Awareness campaigns • Local events ▪ Tactics to reach media • Choose right communication tool • Press releases, Op-Ed, press conferences, letters • Use positive language • Make sure sources are credible • Make sure information is timely • Localize the issue • Accent human interest angle • Demonstrate support ▪ Tactics to reach political level of government • Meetings with elected officials – follow up • Letter writing campaigns then follow up in person • Distribute background documentation proving case • Petitions • Appear before Caucus • Appear before a Parliamentary Committee ▪ Tactics to reach departmental level of government • Meet with departmental employees responsible for issue • Meet with other government employees that may have an interest in the issue • Be prepared with discussion information and background info that they can use to make the case within government o Identify resources and gaps ▪ Do a SWOT (strengths, weaknesses, opportunities and threats) analysis ▪ Build on existing resources and opportunities • Alliances, relationships, information, political intelligence, capacity of staff, opportunities • Develop capacities which are lacking: Research, media, outreach o Plan next steps ▪ Identify achievable goals that set stage for larger work ▪ Include in the advocacy strategy/plan • Priority area • Action • Target • Timelines • Partners • Resources ▪ Set out clear steps – including timelines ▪ Be clear on who needs to do what and when ▪ Communicate the plan with partners ▪ Be flexible ▪ Keep focused on long term goal o Evaluate effectiveness ▪ Regularly revisit each of the steps to make sure the strategy is effective ▪ Discard any tactics which are not working and build on those that do ▪ Re-evaluate as new opportunities and challenges emerge ▪ Communicate changes internally STEP 3: Key Points (10 minutes) • Steps in conducting or implementing advocacy are; define goals, know audience, craft message, identify the messenger, identify delivery methods, identify resources and gaps, plan next steps and evaluate effectiveness • In each step there are several things that should be considered STEP 4: Evaluation (5 minutes) • What are the steps in conducting advocacy? • What tactics can be employed to reach general audience • What tactics can be used to reach political level of government References Dhaka Ahsania Mission: Training Manual on Community Participation and Social Mobilization in Basic Education. Bangladesh: AGAMI Printing & Publishing Co. Kahssay, H.M. et al (1999). Community Health Development: Review of the Concept and Practice. Public Health no.5.Geneva: WHO MOH (1992). Primary Health Care Strategy. Dar es Salaam, Tanzania: Ministry of Health. MOH (2001). District Health Management Training. Module Two: Promoting Partnership in the District. Dar es Salaam, Tanzania: Ministry of Health. Pamela, J.G. (2001). Professional Advocacy: Widening the Scope of Accountability Nursing Philosophy. 2:151-162. Oxford, UK: Blackwell Science Ltd. WHO (2002). Community Participation in Local Health and Sustainable Development WHO- AFRO (1991). Guidelines for the Selection of Community Health Activities. Geneva: WHO ← Previous TopicNext Topic →View all Pharmaceutical Public Health topicsOpen Complete Full Notes PDF / OFFLINE NOTES Unataka kutumiwa notes hizi kupitia WhatsApp?Kwa notes zilizopangiliwa vizuri kwa kusoma offline au PDF, bonyeza kitufe