Concepts of Entrepreneurship – PST06209 Entrepreneurship

NTA Level 6 • Semester 2 • PST06209

Concepts of Entrepreneurship

Entrepreneurship • Source Session/Topic 1
Full source-text version: all educational wording from the extracted learning source is retained; only presenter/tutor metadata and web-layout noise are removed, while formatting is improved for readability.

Session 1: Concepts of Entrepreneurship

Total Session Time: 60 minutes

Prerequisites

• None

Learning Tasks

By the end of this session students are expected to be able to:

• Define entrepreneurship, intrapreneurship and enterprise
• Explain entrepreneurship process
• Explain factors that contribute to the development of entrepreneurship

Resources Needed:

• Flip charts, marker pens, and masking tape
• Black/white board and chalk/whiteboard markers
• LCD Projector and computer

SESSION OVERVIEW

Activity/

Step Time Content

Method

1 05 minutes Presentation Introduction, Learning Tasks

15 minutes Presentation Definitions of Entrepreneurship,

2

Buzzing Intrapreneurship and Enterprise

3 15 minutes Presentation Entrepreneurship process

15 minutes Presentation Factors that Contribute to the Development of

4

Brainstorming Entrepreneurship

5 05 minutes Presentation Key Points

6 05 minutes Presentation Evaluation

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PST 06209 Enterpreneurship NTA Level 6 Semester 2 Facilitator Guide

1

SESSION CONTENTS

STEP 1: Presentation of Session Title and Learning Tasks (5 minutes)

READ or ASK students to read the learning tasks and clarify

ASK students if they have any questions before continuing.

STEP 2: Definitions of Entrepreneurship, Intrapreneurship and Enterprise

(15 minutes)

Activity: Buzzing (5 minutes)

ASK students to pair up and buzz on the following question for 2 minutes

• What is entrepreneurship?

ALLOW few pairs to respond and let other pairs to add on points not mentioned

WRITE their response on the flip chart/board

CLARIFY and SUMMARIZEby using the content below

• Entrepreneurship

o Entrepreneurship can be regarded as "a condition that creates new business in terms of

risk taking and expected profit‖.

o Other definitions include:

 It is the process of creating something new and assuming the risk and reward

 It is the process of organizing, managing and assuming the risk of a business o Is

the process of creating incremental wealth

 It is a way of thinking, reasoning, and acting that results in the creation,

enhancement, realization, and renewal of value for an individual, group,

organization, society. At the heart of this process are the creation and/or

recognition of opportunities followed by the will and initiative to (innovatively)

seize these opportunities

o Key issues from the definitions; explain this state of mind, it is required to answer at

least two questions:

 Who are the entrepreneurs and what make them work so hard, with no guarantee

that they will be successful?

 What are the variables that are determined to risk so much and make so many

sacrifices to fulfil an idea?

o Almost all definitions of entrepreneurship include the following key behaviours

 Initiative taking

 Organising and reorganizing of social and economic mechanisms to turn the

resources and situations into practical account

 Acceptance of risk or failure

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PST 06209 Enterpreneurship NTA Level 6 Semester 2 Facilitator Guide

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• Enterprise

o An enterprise or business undertaking is a commercial unit aimed at producing

services to satisfy both the client and the service provider.

o For example, an enterprise may focus on assisting the public or a segment of the

public on:

 Research activities (e.g., proposal development in health)

 Academic work (e.g., book writing in health)

 Counselling patients and their families (e.g., PMTCT counselling)

 Providing mortuary services

 Providing cytology and histopathology services in the periphery

 Providing a selection of full burial services

 Clinic care of patient

 Improving the quality of services within your organization to increase clients and

raise the price

• Intrapreneurship

o This is the process of uncovering and developing an opportunity to create value

through innovation and seizing that opportunity in an existing company

STEP 3: Entrepreneurial Process (15 minutes)

• The entrepreneurial process includes all the functions, activities, and actions that are part

of perceiving opportunities and creating organizations to pursue them

• The birth of a new enterprise just happenstance and its subsequent success or failure a

chance process

• The art and science of entrepreneurship can be taught and learned

o Entrepreneurship is one of the fastest growing new fields of study in education

• Entrepreneurial process can be viewed in six stages

o See opportunity which others don‘t

 Have vision

o Persuade others

o Gather resources

o Organize resources

o Create new venture, product or market

o Constantly change/adapt themselves according to changing demand

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PST 06209 Enterpreneurship NTA Level 6 Semester 2 Facilitator Guide

3

STEP 4: Factors That Contribute to the Development of Entrepreneurship

(15 minutes)

Activity: Brainstorming (5 minutes)

Ask students to brainstorm on the following question:

• What are the factors that contribute to the development of entrepreneurship?

ALLOW few students to respond?

WRITE their responses on the flip chart/ board

CLARIFY and SUMMARISE by using the content below

• The following are factors that contribute to development of entrepreneurship:

o Independent lifestyle: This enables the individual to choose where to live and what to

do to ensure their financial security to spend more time with family and friends

o Successful entrepreneurs as role models: some people consider successful

entrepreneurs as true heroes by awarding them a special status, especially because of

achievements, including material, which makes them often as models to follow

o Demographic factors: Represented by weight rather than population aged 25 and 40,

from which the largest share identifying business opportunities and they contribute to

the development of entrepreneurship

o Increasing the share of services in total GDP: in conjunction with their relatively low

cost, attract many people to develop business to achieve significant gains

o Development of new technology: in the field of computers, in particular, enables

small businesses to large company‘s competition through lower costs recorded in a

small business

o Internet development: as a worldwide computer network, available to millions of

users, information from various areas, which contributes to increased chances of

finding new ideas for new businesses

o Globalization: as a general trend, contributing to increase in opportunities to develop

business, not only within the borders of a country but also beyond, significantly

increasing the chances of obtaining additional profits

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PST 06209 Enterpreneurship NTA Level 6 Semester 2 Facilitator Guide

4

STEP 5: Key Points (5 minutes)

• Entrepreneurship can be regarded as "a condition that creates new business in terms of

risk taking and expected profit‖

• The entrepreneurial process includes all the functions, activities, and actions that are part

of perceiving opportunities and creating organizations to pursue them

• Factors that contribute to the development of entrepreneurship are such as; Independent

lifestyle, Successful entrepreneurs and Demographic factors just to mention a few

STEP 6: Evaluation (5 minutes)

• What is entrepreneurship?
• What is entrepreneurial process?
• What are factors that contribute to the development of entrepreneurship?

__________________________________________________________________________________________

PST 06209 Enterpreneurship NTA Level 6 Semester 2 Facilitator Guide

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References

Buskirk, R. H (1994). The Entrepreneurs Handbook: Premier Entrepreneur Programs, Inc.

Denver, Co.

Charantimath, P. M (2006) Entrepreneurship Development Small Business Enterprises:

Delhi, India: Pearson Education,

Hisrich, R.D., Peters, M.P., & Shepherd, D.A. (2005). Entrepreneurship. (6th Ed.) Boston:

McGraw-Hill.

Kuratko, D.F., & Hodgetts, R.M. (2007). Entrepreneurship: Theory, Process & Practice. (7th

Ed.) USA: Thomson

Roy, R. (2011, 2008). Entrepreneurship. 2nd Ed. Oxford: Oxford University Press.

Stokes, D. & Wilson, N. (2002). Small Business Management and Entrepreneurship. (5th

Ed.) London: High Holborn House.

Zimmerer, T. W. & Scarborough N. M. (2008) Essentials of Entrepreneurship and Small

Business Management. (5th Ed) New Jersey: Pearson Education International

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PST 06209 Enterpreneurship NTA Level 6 Semester 2 Facilitator Guide

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