Introduction to Advocacy
Session 6: Introduction to Advocacy
Total Session Time: 120 minutes
Prerequisites
Learning Tasks
By the end of this session students are expected to be able to:
pharmaceutical services
Resources Needed:
SESSION OVERVIEW
|Step |Time |Activity/ |Content |
| | |Method | |
|1 |05 minutes |Presentation |Introduction, Learning Tasks |
|2 |10 minutes |Presentation |Definition of Advocacy and an |
| | |Buzzing |Advocate |
|3 |10 minutes |Presentation |Requirements of an Advocate |
|4 |30 minutes |Presentation | Key Components of Effective |
| | |Small Group |Advocacy |
| | |Discussion | |
|5 |30 minutes |Presentation |Concept of Advocacy in Relation to |
| | | |Provision of Pharmaceutical Services|
|6 |25 minutes |Presentation | Importance of Advocacy in Promoting|
| | | |Rational Use of Medicine |
|7 |05 minutes |Presentation |Key Points |
|8 |05 minutes |Presentation |Evaluation |
SESSION CONTENTS
STEP1: Presentation of Session Title and Learning Tasks (5 minutes)
READ or ASK students to read the learning tasks and clarify
ASK students if they have any questions before continuing
STEP 2: Definition of Advocacy and an Advocate (10 minutes)
|Activity: Buzzing (5 minutes) |
| |
|ASK students to pair up and buzz on the following question for 2 |
|minutes |
| |
|What is advocacy? |
| |
|ALLOW few pairs to respond and let other pairs to add on points not |
|mentioned |
| |
|WRITE their response on the flip chart/board |
| |
|CLARIFY and SUMMARIZE by using the content below |
o Is an activity by an individual or group which aims to overcoming
major barriers to public health and occupational health, influence
decisions within political, economic, and social systems and
institutions
o Is the process that seeks to ensure that people, particularly those
who are most vulnerable in society able to have their voice heard on
issues that are important to them, defend and safeguard their right
and have their views and wishes genuinely considered when decision are
being made about their lives
o Is someone who provides advocacy support to people who need it
STEP 3: Requirements for an Advocate (10 minutes)
o Academic Background and skills
Health, Family Planning etc.
information to advocacy messages
o Personal Qualities
growth
STEP 4: Key Components of Effective Advocacy (30 minutes)
|Activity: Small Group Discussion (15 minutes) |
| |
|DIVIDE students into small manageable groups |
| |
|ASK students to discuss on the following question |
|What are the key components of effective advocacy? |
| |
|ALLOW students to discuss for 10 minutes |
| |
|ALLOW few groups to present and the rest to add points not mentioned |
| |
|CLARIFY and SUMMARIZE by using the contents below |
o The rightness of the cause:
and benefits of peer support to population’s health
o Know the facts:
the opposition, and different opinions – about peer support
o Use the facts:
the facts
o Be clear and concise:
point, and avoid jargon and acronyms
o Build up and nurture relationships and collaborative networks:
joint effort. Therefore, it is critical to build up a network of
allies who share the same messages with your organization
o Use a variety of advocacy tools and tactics:
should be applied to make sure the key messages are communicated to
target audiences in the most effective way
and other evidence-based strategies
o Apply different advocacy channels:
your key messages, including meetings with government officials, press
conferences, letters, petitions, rallies, and phone calls
STEP 5: Concept of Advocacy in Relation to Provision of Pharmaceutical
Services (30 minutes)
o Advocacy in all its forms seeks to ensure that people, particularly
those who are most vulnerable in society, are able to:
daily life e.g. corruption in health system. Work in partnership with
vulnerable individuals and give them voices in the decisions that
affect their daily lives.
being made about their lives
views.
o Form of advocacy that supports and promotes patient's health care
rights as well as enhance community health and policy initiatives that
focus on the availability, safety and quality of care
o It is a direct service
o Promote health and access to health care in communities and the larger
public
o Promote the rights of the patient in the health care arena
o Enhance health policy initiatives focused on available, safe and
quality care
o To have safer medical systems to community health
o Greater patient involvement in healthcare delivery and design
o To influence design of Patient-centered care
o Patient-centered care – "Providing care that is respectful of and
responsive to individual patient preferences, needs, and values, and
ensuring that patient values guide all clinical decisions"
o Patient representatives
o Supervisory body/watchdogs/regulators
o Public health educators
o Patient care managers
o Patient navigators and
o Health advisors
o In the policy arenas health advocates work for:
government agencies
quality care
STEP 6: Importance of Advocacy in Promoting Rational Use of Medicine
(25 minutes)
following interventions which are used to promote rational use of
medicines:
o Health advocacy insist that there should be establishments of
multidisciplinary National body to coordinate policies on medicines in
which one of the policy objectives is to promote rational use of
medicines
o Health advocacy insist prescribers to use of clinical guidelines to
prescribe, hence rational prescribing will be promoted
o Health advocacy insist development and use of national essential
medicine list by health workers
o Health advocacy insist that there should be establishment of drug and
therapeutic committee in districts and hospitals, since committee will
help to promote rational medicine use.
o Inclusion of problem based pharmacotherapy training in undergraduate
curricula is insisted in health advocacy so as to improve rationality
o Health advocacy insist that there should be continuing in services
medical education as licensure requirements
o Health advocacy insist that there should be supervision, audit and
feedback
o Health advocacy insist that there should be use of independent drug
information that will ensure availability of drug information used
during prescribing
o Health advocacy insist that there should be public education about
medicines so as to ensure proper use of medicine by the public
o Health advocacy insist that prescribers have to avoid of perverse
financial incentives because they lead to irrational prescribing
o Health advocacy insist that the use of appropriate and enforced
regulation should applied
o Health advocacy insist that there should be Sufficient government
expenditure to ensure availability of medicines and staffs
STEP 6: Key Points (5 minutes)
those who are most vulnerable in society able to have their voice
heard on issues that are important to them
know the facts, use the facts, be clear and concise
medicines
STEP 7: Evaluation (5 minutes)
medicines?
References
Dhaka Ahsania Mission: Training Manual on Community Participation and
Social Mobilization in Basic Education. Bangladesh: AGAMI Printing &
Publishing Co.
Kahssay, H.M. et al (1999). Community Health Development: Review of the
Concept and
Practice. Public Health no.5.Geneva: WHO
MOH (1992). Primary Health Care Strategy. Dar es Salaam, Tanzania: Ministry
of Health.
MOH (2001). District Health Management Training. Module Two: Promoting
Partnership in the District. Dar es Salaam, Tanzania: Ministry of
Health.
Pamela, J.G. (2001). Professional Advocacy: Widening the Scope of
Accountability Nursing Philosophy. 2:151-162. Oxford, UK: Blackwell
Science Ltd.
WHO (2002). Community Participation in Local Health and Sustainable
Development
WHO- AFRO (1991). Guidelines for the Selection of Community Health
Activities. Geneva: WHO
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