Steps in Conducting Health Promotion – PST06208 Pharmaceutical Public Health

NTA Level 6 • Semester 2 • PST06208

Steps in Conducting Health Promotion

Pharmaceutical Public Health • Source Session/Topic 4
Full source-text version: all educational wording from the extracted learning source is retained; only presenter/tutor metadata and web-layout noise are removed, while formatting is improved for readability.

Session 4: Steps in Conducting Health Promotion

Total Session Time: 60 minutes

Prerequisites

• None

Learning Tasks

By the end of this session students are expected to be able to:

• Explain steps in conducting health promotion

Resources Needed:

• Flip charts, marker pens, and masking tape
• Black/white board, chalk and whiteboard markers
• LCD Projector and Computer

SESSION OVERVIEW

|Step |Time |Activity/ |Content |

| | |Method | |

|1 |05 minutes|Presentation |Introduction, Learning Tasks |

|2 |45 minutes|Presentation |Steps in Conducting Health |

| | |Small Group |Promotion |

| | |discussion | |

|3 |05 minutes|Presentation |Key Points |

|4 |05minutes |Presentation |Evaluation |

SESSION CONTENTS

STEP 1: Presentation of Session Title and Learning Tasks (5 minutes)

READ or ASK students to read the learning tasks and clarify

ASK students if they have any questions before continuing

STEP 2: Steps in Conducting Health Promotion (45 minutes)

|Activity: Small Group Discussion (15 minutes) |

| |

|DIVIDE students into small manageable groups |

| |

|ASK students to discuss on the following question |

|What are the steps in conducting health promotion? |

| |

|ALLOW students to discuss for 10 minutes |

| |

|ALLOW few groups to present and the rest to add points not mentioned |

| |

|CLARIFY and SUMMARIZE by using the contents below |

• The following are steps in conducting health promotion:

o Manage the planning process:

▪ Develop a plan to manage stakeholder participation, timelines,

resources, and determine methods for data-gathering, interpretation,

and decision making

▪ Plan to engage stakeholders, including clients and staff
▪ Establish a clear timeline for creating a work plan
▪ Plan how you will allocate financial, material, and human resources
▪ Consider the data required to make decisions at each step and

include adequate time for data collection and interpretation

▪ Establish a clear decision‐making process (e.g. by consensus, by

committee)

o Conduct a situational assessment:

▪ Learn more about the population of interest, trends, and issues that

may affect implementation, including the wants, needs, and assets of

the community

▪ Learn more about the population of interest, trends, and issues that

may affect implementation, including the wants, needs, and assets of

the community

▪ What is the situation; what is making the situation better and what

is making it worse; and what possible actions you can take to address

the situation

▪ Use diverse types of data (e.g. community health status indicators,

stories/testimonials; evaluation findings; “best practice” guidelines

o Identify goals, populations of interest, outcomes and outcome objectives:

▪ Use situational assessment results to determine goals, populations

of interest, outcomes and outcome objectives

▪ Ensure program goals, populations of interest and outcome objectives

are aligned with strategic directions of your organization or group:

• Goal: a broad statement providing overall direction for a program

over a long period of time.

• Population(s) of interest: group or groups that require special

attention to achieve your goal

• Outcome objective: brief statement specifying the desired change

caused by the program

o Identify strategies, activities, outputs, process objectives and

resources:

▪ Use the results of the situational assessment to select strategies

and activities, feasible with available resources, that will

contribute to your goals and outcome objectives

▪ Brainstorm strategies (e.g. health education, health communication,

organizational change, policy development) for achieving objectives

▪ Identify specific activities for each strategy, including which

existing activities to start, stop, and continue.

▪ Select outputs and develop process objectives. Consider available

financial, human and in kind resources.

o Develop indicators:

▪ Develop a list of variables that can be tracked to assess the

extent to which outcome and process objectives have been met

▪ For each outcome and process objective consider the intended result

and whether: the intended result can be divided into separate

components

▪ Define indicators to measure each outcome and process objective and

perform a quality check on proposed indicators ensuring they are

valid, reliable, and accessible. Indicators are used to determine the

extent to which outcomes and process objectives were met.

o Review the program plan:

▪ Clarify the contribution of each component of the plan to its

objectives, identify gaps, ensure adequate resources, and ensure

consistency with the situational assessment findings

▪ Review the plan to determine whether: strategies effectively

contribute to goals and objectives; short-term objectives contribute

to long-term objectives; the best activities were chosen to advance

the strategy; activities are appropriate to the audiences; and the

resources are adequate to implement the activities.

STEP 5: Key Points (5 minutes)

• Steps in conducting health promotion include: managing the planning

process, conducting a situational assessment, identifying goals,

populations of interest, outcomes and outcome objectives, identifying

strategies, activities, outputs, process objectives and resources,

developing indicators and reviewing the program plan

STEP 6: Evaluation (5 minutes)

• What are the steps in conducting health promotion?

References

Butler, J.T. (2001). Principles of Health Education and Health Promotion.

London: Wadsworth.

Downie, R.S. et al (1996). Health Promotion Models and values (2nd ed).

Great Britain: Oxford University Press.

Ewles, L. & Simnett, I. (2003). Promoting Health. A Practical Guide (5th

ed). London: Bailliere Tindal.

MOHSW (2001). Health Management Training Module Two: Promoting Partnership

in the

District-Second Version. Dar es Salaam, Tanzania: Ministry of Health and

Social Welfare.

WHO (1986). Ottawa Charter for Health Promotion. Geneva: World Health

Organization.

Wood, C.H. (2008). Community Health (3rd ed.). Nairobi: African Medical

and Research

Foundation (AMREF).

Wood, C.H. et al (1997) Community Health. (2nd ed.). Nairobi: African

Medical and

Research Foundation (AMREF).

Nutbeam, D. (1986). Health promotion glossary. Health Promotion

International,1(1), 113-127. doi:10.1093/heapro/1.1.113

Health Promotion International. (2011). Health Promotion International,

26(1), 129-131. doi:10.1093/heapro/dar010

Alma Ata, USSR. WHO, Geneva, (1978), Report of the international conference

on primary

health care

A call for Action/WHO/HEP/90. WHO, Geneva Promoting health in developing

countries:

1990.

World Health Organization (1997) Jakarta declaration on leading Health

Promotion into 21st century; Geneva: WHO

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