Techniques in Conducting Advocacy
Session 7: Techniques in Conducting Advocacy
Total Session Time: 120 minutes
Prerequisites
Learning Tasks
By the end of this session students are expected to be able to:
Resources Needed:
SESSION OVERVIEW
|Step |Time |Activity/ |Content |
| | |Method | |
|1 |05 minutes |Presentation |Introduction, Learning Tasks |
|2 |10 minutes |Presentation |Definition of Mobilization and |
| | |Buzzing |Sensitization |
|3 |35 minutes |Presentation |The Difference between Advocacy, |
| | |Small Group |Sensitization and Mobilization |
| | |Discussion | |
|4 |20 minutes |Presentation |Requirements for Community |
| | | |Mobilization |
|5 |10 minutes |Presentation |Steps for Community Mobilization in |
| | | |Solving Health Problems |
|6 |15 minutes |Presentation |Importance of Community |
| | | |Sensitization |
|7 |10 minutes |Presentation |Channels of Sensitization |
|8 |05 minutes |Presentation |Avenues for Public Awareness |
|9 |05 minutes |Presentation |Key Points |
|10 |05 minutes |Presentation |Key points |
SESSION CONTENTS
STEP1: Presentation of Session Title and Learning Tasks (5 minutes)
READ or ASK students to read the learning tasks and clarify
ASK students if they have any questions before continuing
STEP 2: Definition of Community Mobilization and Sensitization
(10 minutes)
|Activity: Buzzing (5 minutes) |
| |
|ASK students to pair up and buzz on the following question for 2 |
|minutes |
| |
|What is community mobilization? |
| |
|ALLOW few pairs to respond and let other pairs to add on points not |
|mentioned |
| |
|WRITE their response on the flip chart/board |
| |
|CLARIFY and SUMMARIZE by using the content below |
o Is the process of engaging communities to identify community
priorities, resources, needs and solutions in such a way as to promote
representative participation, good governance, accountability and
peaceful change
o A process by which the community is made to be aware of and be
responsive to certain ideas, events, situations or experiences
STEP 3: The Difference Between Advocacy, Mobilization and Sensitization (35
minutes)
|Activity: Small Group Discussion (15 minutes) |
| |
|DIVIDE students into small manageable groups |
| |
|ASK students to discuss on the following question |
|What are the differences between advocacy, mobilization and |
|sensitization? |
| |
|ALLOW students to discuss for 10 minutes |
| |
|ALLOW few groups to present and the rest to add points not mentioned |
| |
|CLARIFY and SUMMARIZE by using the contents below |
o It is the process seeking to ensure that people, particularly those
who are most vulnerable in society are able to have their voice heard
on issues that are important to them, defend and safeguard their right
and have their views and wishes genuinely considered when decision are
being made about their lives
o It is an attempt to bring both human and non-human resources together
(building relationship) to undertake developmental activities in order
to achieve sustainable development
o It is a process by which the community is made to be aware of and be
responsive to certain ideas, events, situations or experiences
STEP 4: Requirements for Community Mobilization (20 minutes)
o Leadership
o Organizational capacity
o Communication channels
o Assessments
o Problem solving
o Resource mobilization
o Administrative and operational management
STEP 5: Steps for Community Mobilization in Solving Health Problems (10
minutes)
problems:
o Identify the problem
o Select a strategy to solve the problem
o Community mobilization
o Implementation through people’s participation
o Assess the results and improve
STEP 6: Importance of Community Sensitization (15 minutes)
o Enhances active participation from the community towards utilization
of health services
o Increases understanding and public knowledge on health issues
o Enhances social skills and competencies for change
o Enhances stakeholder partnerships towards contributing health services
o Captures the public’s attention towards serious sudden epidemic
occurrence
o Community makes informed decisions
o Brings about confidence of the community towards their health status
STEP 7: Channels of sensitization (10 minutes)
o Radio programmes e.g. “Ukimwi na Jamii” of Radio Free Africa of
Tanzania
o Television programmes e.g. “Afya yako” of Independent Television of
Tanzania (ITV)
o Focus group discussions
o Meetings
o Awareness talks
o Door-to-door campaigns
o Literature
o Outdoor advertising
o Drama
STEP 8: Avenues for Public Awareness (5 minutes)
o Primary school
o Secondary school
o Religious forums
o Political forums
o Professional meetings
STEP 5: Key Points (5 minutes)
organizational capacity
Communication channels, assessments, problem solving, resource
mobilization, administrative and operational management
to be followed
programs, literature, door to door campaigns just to mention a few
secondary schools, religious and political forums etc
STEP 6: Evaluation (5 minutes)
sensitization?
References
Dhaka Ahsania Mission: Training Manual on Community Participation and
Social Mobilization in Basic Education. Bangladesh: AGAMI Printing &
Publishing Co.
Kahssay, H.M. et al (1999). Community Health Development: Review of the
Concept and
Practice. Public Health no.5.Geneva: WHO
MOH (1992). Primary Health Care Strategy. Dar es Salaam, Tanzania: Ministry
of Health.
MOH (2001). District Health Management Training. Module Two: Promoting
Partnership in the District. Dar es Salaam, Tanzania: Ministry of
Health.
Pamela, J.G. (2001). Professional Advocacy: Widening the Scope of
Accountability Nursing Philosophy. 2:151-162. Oxford, UK: Blackwell
Science Ltd.
WHO (2002). Community Participation in Local Health and Sustainable
Development
WHO- AFRO (1991). Guidelines for the Selection of Community Health
Activities. Geneva: WHO
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