Approaches of Conducting Advocacy – PST06208 Pharmaceutical Public Health

NTA Level 6 • Semester 2 • PST06208

Approaches of Conducting Advocacy

Pharmaceutical Public Health • Source Session/Topic 9
Full source-text version: all educational wording from the extracted learning source is retained; only presenter/tutor metadata and web-layout noise are removed, while formatting is improved for readability.

Session 9: Approaches of Conducting Advocacy

Total Session Time: 60 minutes

Prerequisites

• None

Learning Tasks

By the end of this session students are expected to be able to:

• Explain approaches of conducting advocacy

Resources Needed:

• Flip charts, marker pens, and masking tape
• Black/white board, chalk and whiteboard markers
• LCD Projector and computer

SESSION OVERVIEW

|Step |Time |Activity/ |Content |

| | |Method | |

|1 |05 minutes |Presentation |Introduction, Learning Task |

|2 | |Presentation |Approaches of Conducting Advocacy |

| |45 minutes |Small Group | |

| | |Discussion | |

|3 |05 minutes |Presentation |Key Points |

|4 |05 minutes |Presentation |Evaluation |

SESSION CONTENTS

STEP 1: Presentation of Session Title and Learning Task (5 minutes)

READ or ASK students to read the learning tasks and clarify

ASK students if they have any questions before continuing

STEP 2: Approaches of Conducting Advocacy (45 minutes)

|Activity: Small Group Discussion (15 minutes) |

|DIVIDE students into small manageable groups |

|ASK students to discuss on the following question |

|What are the approaches of conducting advocacy? |

| |

|ALLOW students to discuss for 10 minutes |

|ALLOW few groups to present and the rest to add points not mentioned |

|CLARIFY and SUMMARIZE by using the contents below |

• The following are approaches of conducting advocacy:

o Media advocacy approach

▪ Providing attention of concerns to the community through media and

the provision of “entertainment” to the audience hearing of those

concerns. e.g. advertisement of violence against women, alcoholism etc

▪ Forms of media approach:
• Paid advertisement
• Press release a written speech for a particular issue, should

be released to all media contact

• Letters to the editors of newspapers and journals
• Interviews with reporters
• The staging of media events
• Public service announcements

o Courts advocacy approach

▪ Example providing attention to the drug company on raised adverse

effects of their drugs to the community

o By using Legislative and regulatory advocacy

▪ Regulatory and legislative advocacy are strategies that are often

used by organizations or community population or community member

seeking to have their voices heard

o Coalitions advocacy approach

▪ “Coalitions are groups of community members, organizations, or

both with a shared goal and some awareness that “united we stand,

divided we fall”

▪ Organizations participating in the coalitions must have

the structure or organizational capacity that will support such

efforts, that is, the staff, volunteers, task forces, membership,

and leadership, as well as a clear allocation of roles and

responsibilities

▪ Technical assistance, such as consultation, training, and support

for advocacy efforts, may be necessary to enable organizations to

build and participate in coalitions

STEP 3: Key Points (5 minutes)

• There are several approaches of conducting advocacy such as media

advocacy approach, courts advocacy approach, legislative and regulatory

advocacy approach and coalitions advocacy approach

• Each of these approaches differ in conducting advocacy

STEP 4: Evaluation (5 minutes)

• What are approaches of conducting advocacy?
• What are forms of media approach?

References

Dhaka Ahsania Mission: Training Manual on Community Participation and

Social Mobilization in Basic Education. Bangladesh: AGAMI Printing &

Publishing Co.

Kahssay, H.M. et al (1999). Community Health Development: Review of the

Concept and

Practice. Public Health no.5.Geneva: WHO

MOH (1992). Primary Health Care Strategy. Dar es Salaam, Tanzania: Ministry

of Health.

MOH (2001). District Health Management Training. Module Two: Promoting

Partnership in the District. Dar es Salaam, Tanzania: Ministry of

Health.

Pamela, J.G. (2001). Professional Advocacy: Widening the Scope of

Accountability Nursing Philosophy. 2:151-162. Oxford, UK: Blackwell

Science Ltd.

WHO (2002). Community Participation in Local Health and Sustainable

Development

WHO- AFRO (1991). Guidelines for the Selection of Community Health

Activities. Geneva: WHO

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